Founded in 1994, JNBY is a women’s clothing brand which has grown up with the whole company with high popularity and recognition, attracting a group of supporters with the same life concept at the very beginning. Along with constant exploration and insistence of our products, JNBY, nowadays, has developed into the most representative women’s clothing brand in China with its slogan “Just Naturally Be Yourself” deeply rooted in customers’ heart. Our brand persists in combining aesthetic elements like “fashion, energy, interest, frankness” together as well as focus on research and improvement of materials, involving designers’ feeling with dress experience. We convey curiosity and interest of culture to those independent, romantic and elegant young women between the age of 25 and 40, making them feel the marvelousness and poetry of normal life, which is the secret of our success in brand’s keeping energetic and vigorous.
JNBY Group is a leading designer brand fashion house
based in China with a multi-brand portfolio and a strong
design-driven philosophy.
We had the largest market share in the PRC designer
brand fashion industry, as measured by total retail sales
in 2015.
Our each brand targets a distinct customer segment and
having a uniquely defined design identity based on our
Group’s universal brand philosophy — “Just Naturally Be
Yourself”, which seeks to convey our belief in embracing
independent thinking, independent expression, distinctive
trends and allowing consumers to derive greater joy from
their attire.
Our core value is “Better Design, Better Life” and we
are committed to building China’s best platform for design.
Founded in 1994, JNBY is a women’s clothing brand which has grown up with the whole company with high popularity and recognition, attracting a group of supporters with the same life concept at the very beginning. Along with constant exploration and insistence of our products, JNBY, nowadays, has developed into the most representative women’s clothing brand in China with its slogan “Just Naturally Be Yourself” deeply rooted in customers’ heart. Our brand persists in combining aesthetic elements like “fashion, energy, interest, frankness” together as well as focus on research and improvement of materials, involving designers’ feeling with dress experience. We convey curiosity and interest of culture to those independent, romantic and elegant young women between the age of 25 and 40, making them feel the marvelousness and poetry of normal life, which is the secret of our success in brand’s keeping energetic and vigorous.
JNBY Group is a leading designer brand fashion house
based in China with a multi-brand portfolio and a strong
design-driven philosophy.
We had the largest market share in the PRC designer
brand fashion industry, as measured by total retail sales
in 2015.
Our each brand targets a distinct customer segment and
having a uniquely defined design identity based on our
Group’s universal brand philosophy — “Just Naturally Be
Yourself”, which seeks to convey our belief in embracing
independent thinking, independent expression, distinctive
trends and allowing consumers to derive greater joy from
their attire.
Our core value is “Better Design, Better Life” and we
are committed to building China’s best platform for design.