Herbs annual. Stem erect, 30-100 cm tall, hispid or bristly. Leaves broadly ovoid or oblong-elliptic, both surfaces coarse, densely short hispid below, basal with three veins. Inflorescence a single branch end, involucral bud broad campanulate; Involucral bracts multilayered, broadly ovate or ovate-elliptic. Lingual flowers dark red, rose, violet or white, tongue obovate, apex 2-3 dentate lobed or entire, above pubescent, below pubescent. Tubules yellow or orange, apex lobes ovate-lanceolate, covered with russet hairs. Female flower achene obovate, tubular flower achene obovate cuneate. Flowering period is From June to September, and fruiting period is from July to October.