Wushilong lotus root powder is a famous folk vegetarian in Hangzhou. Founded in Lingyin Temple of Hangzhou in the Tang Dynasty, the monk kitchen has been improved and spread to the present day. It is famous for its rich nutrition, smooth taste and rich Jiangnan characteristics.
This product has established the target market orientation at the beginning of research and development. It is a meal substitute product for middle-aged and elderly people. Although lotus root powder products have thousands of years of historical and cultural heritage, the majority of consumers are middle-aged and elderly people, which meet the current consumer demand. It is a traditional food and is the core of the company's products. After several process improvement and upgrading, the product was finally determined to be pure lotus root powder with lotus root powder as the main material without adding task additives. At the same time, the product has balanced nutrition and rich taste.
The product is designed in the traditional box, bag and other packaging forms. The packaging material is also recyclable paper box. The inner layer is food grade OPP film covering, which is environmentally friendly and hygienic. The external packaging is original style, simple and lively, which is more suitable for the product positioning and consumer demand.
The company has a strict quality control system. The product from raw material procurement to production and processing process, as well as factory inspection, is strictly in accordance with the relevant laws and regulations on food safety, and the production process relies on "human, machine, material, law, environment" and PDCA to supervise and improve the product quality.
At present, the sales of this product is good, and it also cooperates with many traffic channels, such as Lianhua, Wumart, etc. The taste and quality of products are also widely praised by young consumers. In 2019, it won the gold medal in more than 100 kinds of food in the first Zhejiang famous snack competition. To achieve "high quality" and "excellent quality", double harvest of word-of-mouth sales.